Steve Rubenfaer CEO of Betflair

Steve Rubenfaer is CEO of Betflair, LLC, a new entrant in the online gambling industry. Betflair’s first product, BettorTakes, has developed an algorithm which combs through the history of sports bettors to find their strengths & weaknesses. It uses proprietary intelligence to search for various criteria, and establish the user’s proficiency in leagues, categories, etc. Bettors can see their patterns and make a more informed betting decision.

There are many bet trackers on the market, but there are no analytical tools that can show bettors how they are doing individually, so they can work on self-optimization. If someone does poorly in certain categories, they can think it over and see if there is a reason they might be handicapped in that area. Up until now, the psychology of sports betting is left out of bets, but of course psychology is present in all of our actions. For example Steve Rubenfaer, founder, has been an entrepreneur his entire life, starting businesses from scratch. It is not surprising to find that Rubenfaer predominantly bets on underdogs, as he can identify with them. When the bettor becomes aware of their biases, they can be improved upon.

BettorTakes is currently in beta testing, and has an aggressive timeline, with many tools in development. These tools are designed to help bettors make more informed decisions before placing bets.